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This feature story about one of the co-founders of MMC PR client Y Soft also ran in IDG Connect with a different head shot of de Martini.
Juergen Schmidhuber, often referred to as the father of AI, raised venture capital for his startup looking to teach machines to solve any problem.
Visit this link for the rest of the feature story. Note about the Bloomberg story: MMC PR’s client was venture capital firm Alma Mundi Ventures of Spain. The assignment was to gain attention of AI Innovator Nnaisense of Switzerland in the U.S. Although other AI experts globally knew Nnaisense, U.S. journalists did not. MMC PR highlighted how the founders had a real shot at true artificial general intelligence (AGI) which means that a machine can be as smart as a human. MMC PR also helped convince Audi to be part of the campaign. Nnaisense scientists taught an Audi car to teach itself how to park. Cool stuff, huh?
Here is the Alma Mundi-Nnaisense press release.
The digitization of today’s workplace is all about empowering modern professionals with lots of cool technologies. But, amid all the buzz about the latest business-benefiting apps and platforms, too many organizations are overlooking a very basic need: to eliminate many paper-based processes. That’s the impression conveyed by a recent survey from Y Soft. The resulting report, “Digital Transformation Expectations in the Workforce,” reveals that the majority of employees—many of them young and tech-savvy—feel that their company still depends on too many paper-driven processes that could be digitized.
Many of the survey respondents believe that the huge volume of printing in organizations has a negative impact on the environment. Others said that their employer has not even developed policies about how printing should be done to save on paper usage, such as printing on both sides of a page. The findings also cover employee adoption of cloud storage, and the preference for greater flexibility in working hours, and we’ve included those here. A total of 100 U.S. workers from 18 to 44 years of age took part in the research.
Visit the link for the colorful 11-page slide show. Note about this Baseline story: The Y Soft U.S. PR team (me and the global PR director) created this survey and conducted it via SurveyMonkey Audience. The results were fantastic because it asked workers about timely topics: digital transformation, the paperless office, and keeping Millennial workers happy. We wanted to know, would employees stick around longer if they saw green practices around the office? Baseline Magazine is a top tier IT media outlet associated with eWeek that covers CIO-CXO issues. Their journalists are awesome to work with due to excellent fact-checking and communications with PR professionals. Y Soft’s global headquarters are in the Czech Republic.
TIME: How Your iPhone Can Help You Keep Your New Year’s Resolutions This article mentions only two fitness apps, Apple’s and MMC PR’s client, PumpUp. Note that there were around 40,000 fitness apps at the time. Here’s a quote from the story.
“But one thing Apple Health won’t give you is moral support, and for that PumpUp cannot be beat. An Instagram-like photo sharing app that lets other like-minded people cheer you on, PumpUp can also track your activity, whether it’s running or skiing, and can help you build custom workouts to get in better shape. Then, when you post your progress, you get cheered on by other PumpUp members, helping you to keep going strong.”
Business Insider: How 3 Open-Heart Surgeries Inspired a 24-Year-Old Founder to Build an App That Now Has 2 Million Users A large positive feature about MMC PR client PumpUp extensively quoting the co-founder resulted in 5k+ shares. It is also posted on investor General Catalyst Partners’ website.
The Wall Street Journal: Pick of the Crop: Microsoft and IBM Are Scouring Silicon Valley for Start-Ups to Work With, Possibly Acquire Feature discusses how IBM partners benefit from their relationships with Big Blue, and quotes IBM Venture Capital Group executives.
Fortune: Instant Messaging has Replaced Voice Mail Q&A with IBM’s CIO positions IBM as a social business innovator.
San Jose Mercury News: App Offers Wanderful Shopping Experience MMC PR client Wanderful Media’s CEO was quoted extensively in a feature about the company its new Android OS app and several million new dollars in funding. Their popular app is called Find&Save.
Forbes: The Benefits Of Enterprise Social Media; How social media is being used to capture knowledge inside companies. Q&A with IBM vice president of Social Software explains benefits of social business and includes client success stories.
Sacramento Business Journal: Social Media Software Developer Aims to Streamline Marketing The founder of Sociamonials discusses trends driving demand for his unique new social marketing software suite in this tabloid-size page feature with a color photo of him. For the whole story, subscribe or email firstname.lastname@example.org.
Manufacturing Business Technology: How A Hydraulics Manufacturer Created a More Fluid Organization (2017) A large feature story by Seymour Duncker, CEO and founder of iCharts, highlighting a client success story and discussing the importance of breaking down information silos with cloud technology ran in this important industry media outlet. iCharts had excellent press coverage in 2017 with stories in Inc., Network World, Electronic Buyers’ News and other key outlets. iCharts executives were a joy to work with due to the respect and professionalism they showed to consultants.
SiliconAngle’s The CubeTV on YouTube presents the Founder of Tooliers The founder discusses European VC and start-up business trends as well as her new website for self-service business consulting at an O’Reilly conference.
San Jose Mercury News, Page 1, Sunday Business: SiliconHouse Hosts World’s Entrepreneurs at a Business-building Crash Pad The founder of MMC PR client Tooliers.com was quoted in the story and included in a photo of a group of entrepreneurs.
KTVU Ch. 2’s Maureen Naylor interviewed TEDxSanJoseCA’s speaker and 2012 Olympic Gold Medal Winner and American Heart Association Ambassador Dana Vollmer on the 10 PM news the evening of the event. The news segment also features clips of entertainers, Vollmer on stage, the hundreds of attendees and a mini segment on the “Before I Die Wall” discussing what people wrote and why.
Silicon Valley/San Jose Business Journal: IBM and San Jose State Partner on Social
Front page feature story with large color photo of the IBM executive with the professor in front of the business school discusses how IBM is working with SJSU professors to teach students about social collaboration.
This feature story with a photo highlighted York’s use of IBM cloud computing solutions. Unfortunately as of September 2017, the link appears to be broken. It ran a few years ago.
Fast Company: Why IBM Could be Bigger Than Facebook in Social Media Feature story with unique graphic discusses how social has changed the business landscape and how IBM is leading the way. Story was picked up by several news outlets including major TV stations.
Baseline Magazine: Web 2.0: Cars.com Drives Performance Large feature story discusses how IBM Client Cars.com customers and employees benefit from IBM software and hardware. The print edition features takes up 2 full page and features several large photos and graphics strategic to conveying the client’s messages.
Los Angeles Times: A syndicated technology columnist writes a story about a technology breakthrough. Stories ran in large news outlets worldwide.
As a result of this successful campaign, General Manager Jim Vanderslice presented Michelle McIntyre with an Outstanding Achievement Award in appreciation for “Outstanding Press Coverage of IBM Storage Announcements.”
McIntyre went on to receive many additional awards including cash and an all-expenses-paid-for trip to Hawaii as a result of her storage and software PR results.
The Tonight Show: The host incorporates the announcement in the opening monologue! Positive coverage in thousands of news outlets globally resulted from this campaign.
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