3 Tips on Pitching Podcasts for the Second Half of 2022

During the pandemic, podcasting experienced stunning growth, and podcast audiences diversified. According to Business of Apps, more Americans listen to podcasts than have Netflix accounts. The Wall Street Journal reported yesterday that SiriusXM bought Conan O’Brien’s podcast network for an estimated $150 Million.

Every major media outlet seems to have them; some like Adweek are launching podcast networks; and many companies wants their executives on as guests.

Here are some tips on helping podcast producers find guests

  1. Consider a podcast sponsorships budget. Think six months ahead with podcasts. Ask your client or CEO if they want to set aside some budget to sponsor a podcast or a few of them. CXChronicles is a top 10 customer experience podcast. The last time I spoke with the host, he said that he required a quality, timely guest and a few hundred dollars to promote it.
  2. Listen to at least 10 minutes of a podcast before reaching out to the host. It’s way easier to place a client on a show after you listened to it. You can hear the person’s tone and personality: Would it click or clash with your spokesperson’s? Better yet, listen to a couple of full episodes. Let it play in the background while you work.
  3. Know which ones don’t interview guests. Be careful about pitching using an expert’s biography when the podcast is two journalists bantering about news and trends. One example is Mike Malone and Scott Budman’s The Silicon Insider podcast. I know Malone from a volunteer gig. It’s an awesome podcast by the way. It focuses on what’s super timely at that moment.

As an aside, it’s wise to always read or listen to a media outlet before you get in touch with its editor.

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Michelle McIntyre is a public relations consultant, IBM vet, and member of the PRSA Silicon Valley chapter. Her advice on Quora has garnered 1.2 million views. Follow her on Twitter @FromMichelle [“Mic” photo credit: Canva]

7 Steps to Help You Get to Know Business Press in a Post Pandemic World

I help a variety of business journalists with their stories on a regular basis: I enjoy seeing these people at events, which are now mostly online, chatting with them daily at Twitter, and reading the interesting things that they write.

I subscribe to a lot of daily newsletters, such as Morning Brew, and check the Twitter feed often. Reporters are often smart and funny, so I enjoy my job.

Think you know how to do media relations? If you’ve been a publicist for more than five years like me, it’s important to refresh the way that you do things in this post pandemic world. Tip: We are now in an epidemic.

The PR profession has changed quite a bit since the pandemic hit: It’s five times harder to develop relationships now because there are very few in person meetings and conferences. Previously you’d run into a reporter a conference or party, or you’d hold a mixer, like a wine tasting, with journalists. That rarely happens anymore in the technology business world.

Here are seven things to do to develop better relationships with business press in modern times:

  1. Make the note short. I was advised in a media relations refresher class at Stanford Continuing Studies to make emailed pitches no longer than 250 words. The instructor a former San Francisco Chronicle reporter, was very good. This tip works.
  2. Personalize the pitch. Make it friendly to their time zone, location and topics they seem to really like covering. Consider a journalist as your client, not your client as your client. Read what they tweeted in the past hour. If you pretend that a journalist is paying you, you’ll treat them with more respect and in turn get better results.
  3. Write a compelling subject line. But don’t make it click bait. People don’t like being tricked. An example is, “The shocking news about Prince William” when it is about how he likes Nutella on his bread instead of the more appropriate and healthier avocado, not true probably, but I’m trying to make a point. Your mind jumped to, “The prince is having an affair.” Treat journalists with respect. They are people. Treat them the way you want to be treated.
  4. Always read a journalist’s Tweet or recent story first. Looking up their stories helps because sometimes you find out that they haven’t written in a couple of years and took a corporate job. Then don’t waste the outreach time, unless you want to network with a peer.
  5. Be brave but not annoying. A follow up by text or LinkedIn direct message might be needed. If you have hard news that you know is major, but the reporter hasn’t opened the email note yet, figure out a polite but direct way to get their attention.
  6. Be sensitive to COVID concerns when setting up meetings. Don’t push an in-person coffee meeting on someone who is more at risk for COVID. “Read the room” as the saying goes. I set up an in-person meeting with a reporter who tweeted, “I would like to meet c-suite executives in person” recently. Note that an online tip has less of a chance of getting canceled. A reporter or executive with breakthrough COVID might still attend the meeting.
  7. Don’t overpitch your favorite journalists. I need to keep reminding myself of this. I’ve heard two editors say that they like hearing from certain PR people no more than four times per year.  This one is hard to follow if you serve a large number of clients. I typically serve between two and five PR clients at any given time.

On a final note, use these tips for trade reporters as well. Trade reporters need to be treated with respect as well. Don’t save the “weak pitch” for the trades. Give them strong spokespersons and relevant news as well. Trade press cover business topics as well.  ###

Michelle McIntyre is a Silicon Valley-based PR consultant who helps startups and their VCs get valuable attention. Prior to that she was the West Coast PR manager for IBM. @fromMichelle on Twitter

Want Press Coverage? Do Your Homework

Jon Arnold is a long-time independent industry analyst, and his boutique analyst firm, J Arnold & Associates, focuses on communications and unified communications.

Mr. Arnold, who has his own newsletter and Future of Work podcast called “Watch this Space,” writes for and is quoted by the likes of No Jitter and is speaking at Enterprise Connect on March 21.

Even though his primary role is as an analyst, the other day he inadvertently offered me some media relations tips.

First Mr. Arnold complained that often PR people find him on a media list and pitch him without doing their homework. “They just send the same pitch to the full list,” says Mr. Arnold, “assuming they’re all journalists writing news stories.” While he does write regularly about the industry, they are thought leadership analyses rather than journalistic reporting on news of the day.

“Since most PR people won’t ever get to my website to review my work, this important distinction will never be understood, leading only to wasted time at both ends. If instead, they did their homework, they would know better.”  The end result is usually a curt reply from Jon Arnold, followed by an I-should-have-known-better apology from the agency.

I did comment to him that the line has blurred between analyst and journalist. It is confusing, even to seasoned folks. 

He said he can tell when they have no idea that he’s an analyst which frustrates him.

Another thought he added had to do with timeliness. He said journalists quote him in stories because he is able to get back to them by 5 pm the same day. Bingo. He said the words that I have heard over and over. Journalists often need comments the same day. And he obviously knows how to help journalists within their tight deadlines. He’s quoted widely on important industry news like mergers and acquisitions. 

Therefore, to be a super media relations professional, try to have both the reporter and executive on speed dial.

How do you know what they might ask? Ask yourself, what is making headlines? Right now, I expect journalists to ask, do you have employees, customers, or suppliers in Russia or Ukraine? What’s your pandemic or endemic work policy? Also, if you are in certain fields, prepare your answers before you are asked or asked again. Like if you are in fintech, be able to answer questions about the crypto market.

If you are in the collaboration space, prepare an answer so you are ready when asked by a journalist about conducting business in the metaverse

Independent versus Large Analyst Firms

During the conversation Mr. Arnold told me the key differences between large and boutique analyst firms. Formerly with Frost & Sullivan, he said the big firms will offer large reports, rankings and awards.

As an independent analyst, Jon Arnold does not do awards. He is paid by vendors to speak at events and write white papers and trend reports. Sometimes he is asked to rewrite a report that an engineer wrote, so it is palatable to key constituents. Topics might relate to things like hybrid work, artificial intelligence-enabled technologies, doing business in the metaverse or Web 3.0, unified communications and contact centers. I noticed Mr. Arnold was quoted in stories about the failed Zoom Five9 acquisition. 

In summary, do your homework on a writer before you pitch and figure out a way to get them a response the same day. Also, if you are pitching an analyst be careful what you say when you reach out, if at all. [Photo credit: Jon Arnold]

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Michelle McIntyre is a freelance public relations professional and future of work microinfluencer. Follow her on Twitter @fromMichelle. Jon Arnold’s Twitter profile is @arnoldjon. He’s also a future of work influencer. Chris Fine co-hosts the Watch this Space podcast with Jon Arnold.

3 Reasons Journalists Don’t Respond to Your Pitch

As a seasoned public relations professional, I’ve shared many story ideas and spokespersons’ bios with many journalists. I’ve successfully convinced journalists to cover something, when it made sense. I’ve learned a few things along the way.

Note that a PR person’s goal is a response. We know it’s ultimately results but a response can start to build a relationship which can lead to a story later.  Note that there are three response levels. Level one is the auto response that says something like, “I’m back in the office Thursday,” or “Thanks for your note. If you want to give us a guest post, send back something that’s 300 words, punchy and original with a 100-word bio.”

Level two is personal like, “Sounds good. Get back to me in a month.” Note that reporters often receive 75 -400 emails per day so they may not have time for any response. Level three response is something that creates or starts an editorial opportunity. This might mean answering a few questions or setting up an interview either by phone, video chat, in person or via email.

Digging deeper into this topic, here are a few reasons you may not get any response:

  1. It’s not timely. The journalist is devoted to only covering top world news event and your pitch does not relate to it. Joseph Menn just joined the Washington Post to cover digital threats. He has graciously accepted quality pitches and agreed to meet interesting smart spokespersons over the years but he typically only cares about the news making top headlines. I just checked his last several stories and they were on the Russia-Ukraine conflict cybersecurity.  What you can do about it: Don’t pitch that reporter unless what you have fits what they are covering at that time. According to Meltwater, 94% of PR pros agree that 1:1 email is the best way to pitch journalists. This includes easy file sharing, a personal introduction, and quality communication tracking. My interpretation of this stat is to not use the same pitch for 50 people. One to one means it’s easier to do a better job.
  2. The journalist does not need any more sources. Entrepreneur Editor Jason Feifer produced a podcast that included a logical tip. He says he does not need PR suggestions as to whom to interview or what to write. He has his own sources. He elaborated quite a bit on this. On the other hand, it seems to me that if you have some sort of “aha” story or unique character that you truly love for Entrepreneur, then he’s worth a shot once in a while. I appreciated his tip that if someone is a long shot, why bother them? He says when he responds, “No thanks,” many PR people say back, “I knew it was a poor fit but I had to try anyway, right?” Feifer’s attitude is that, no, you didn’t have to try. If it’s not a great fit, don’t do it.  What to do about it: Pitch someone else. Move on, unless you are 100 percent sure it’s a perfect fit. By the way, I think he’s being kind of grumpy when he says, “I don’t need anything from PR people.” He likely actually does.
  3. Your pitch is not tailored or missing an “aha.” The account leader writes a pitch that the client, a CMO or product manager, loves. It’s finalized and shared with the whole agency team. Each person shares it with 20 reporters. No editors respond except one who asks for an interview non related to that client. Maybe there’s an opportunity with another client because you have a good relationship with that editor and they remembered something you pitched them weeks prior. The problem is that the perfect PR pitch is tailored for one reporter or at least one media outlet only, or maybe at the most two to three. The more tailored it is, the higher the chance you have of it sticking. What to do about it: The solution is to edit the pitch so it’s interesting to each person you contact. It’s fine if you start with the “boring” pitch. Jazz it up some. One fix is to simplify the wording of the pitch so your 12-year-old child could understand it and say, “Aha.” Some pitches that I think are simple and effective are along the lines of: “This executive is a fifth-generation female entrepreneur and her company just went public,” This is the first female Eagle Scout in the entire Bay Area,” and “Their AI technology taught a car to teach itself how to park.”

In summary, be aware that timing is everything. Check what a journalist has been writing very recently before you send that email or message them. You might realize what you were about to pitch doesn’t make any sense. Lastly, if you are a startup founder having trouble getting journalists to respond, hire a PR consultant or agency to help.

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Michelle McIntyre is an award-winning freelance technology public relations consultant in the Silicon Valley and IBM vet. Follow her on Twitter at @FromMichelle. She is also a member of PRSA-Silicon Valley.

7 White Hot Tech Trends to Be Ready for in 2022

The other day, technology business journalists from Forbes, Insider, SiliconAngle and WIRED participated in a panel discussion about what trends will be hot in 2022. The purpose of the event was to help public relations professionals like me stay on top of the latest trends in order to better advise their clients and employers in 2022.

Here are the top seven 2022 trends they predicted:

  1. Participation in Web 3.0 will balloon. This is the next iteration of the world wide web. Web 2.0 was the growth of social media networks and things like blogging. 3.0 includes the Metaverse, NFTs, cryptocurrencies and a host of other cool and nifty things that people seem to talk about and invest in daily. The downside is that some aspects of Web 3.0, like NFTs, are volatile and unregulated. An NFT is a digital asset. Here’s an example. If I were to sell my first tweet, I’d be in the NFT business. Some people have sold their first Tweets for more than $50,000.
  2. The Metaverse frenzy will continue. Metaverse, part of Web 3.0, was made famous by Facebook’s recent name change to Meta. It’s a whole new world including AR or augmented reality and VR or virtual reality, and so on. Imagine working, playing and meeting in an online environment. On Dec. 1, a research analyst named Andrew Prince published a blog story that saying, “Grand View Research posted expects the AR market to grow from $25 billion this year to $36 billion in 2022.” He said that this number was released before Facebook’s branding change, and he believed that the market will easily double by the end of 2022.
  3. XR will become more popular. XR, extended reality, is a term referring to all real-and-virtual combined environments and human-machine interactions generated by computer technology and wearables. According to Wikipedia, the ‘X’ represents a variable for any current or future spatial computing technologies, e.g., it includes representative forms such as augmented reality, mixed reality and virtual reality and the areas interpolated among them. Analyst Ming-Chi Kuo was quoted this year (2021) in media stories saying that Apple’s first AR/VR headset could be introduced in 2022, but more advanced products like AR glasses are not expected before 2025.
  4. Digital transformation will continue to accelerate. Digital transformation, according to a HBR story (Nov. 30, 2021), is about achieving better business outcomes; it involves things like robotic process automation, machine learning, and cloud computing. It’s kind of a dated term compared to say “Metaverse”, but many businesses have digital transformation plans, and many PR campaigns still involve discussing some aspect of this.
  5. Fintech trends will continue to change the face of the financial industry. Contactless payments and cashless transitions were mentioned. One of the journalists commented that contactless payments are safer, timely due to the pandemic. Notice the large number of fintech startup investments and acquisitions this year.
  6. The pandemic will continue to dominate our lives. Every aspect of our lives including learning, working and playing seems to be affected by coronavirus and the various variants including Delta and now omicron. Any biotech solution that addresses it in a successful manner will likely be trending in 2022.
  7. Hybrid work models will become ubiquitous. Remote work means working from anywhere except the office. Coffee shops and home are two popular choices. Many people set up workstations in their bedrooms and kitchens this year. I’m pleased to have a large, dedicated home office with a connected bathroom, a sofa for my dog and a stationary bike. And then there is the hybrid model, which might entail working three days in the office and two days not in the office. Hybrid seems to be the big trend at the moment. It’s nice to have a company laptop and be able to work anywhere. Setting up a flexible work environment helps prevent The Great Resignation.

In summary, I think that the main trend that will be discussed in 2022 is completing tasks digitally and in other “realities.” This creates efficiencies and keeps people safe from problems like pandemics. It also causes problems, like investing in Web 3.0 NFTs and cryptocurrencies is still a risky business.

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Michelle McIntyre is a Silicon Valley public relations consultant and IBM vet who spends most of her time working for Aircover Communications. Follow her at @fromMichelle on Twitter. Author’s note: Thank you PRSA-SV for hosting the panel and networking event. The panelists were Eugene Kim, Diane Brady, Kristen Nicole, and Lauren Goode. It was co-chaired by Michelle’s Aircover Communications’ Colleague Caroline James. 

How a Stunning Photograph Can Lead to Media Coverage

I often remind my PR clients and CEO friends to create stunning photographs if they want big media attention. A clear photo with great lighting that tells a story can be the difference between starring in the lead of a story, being buried in the last graph or not being mentioned at all.

Therefore, prior to a publicity push, hire a photographer, like Paul Sakuma who is in the Silicon Valley, or take some clear and pro-like photos with a high-end smartphone. Only use your phone as a last resort. Maybe you have bootstrapped, early-stage startup. A quality photographer’s work is priceless and the investment will be well worth it.

Photo credit: Canva

For executive head shots, go to a nearby studio or set up a shoot at a nearby park. (And follow the pro tips for head shots like don’t wear a logo on your shirt and long sleeves look better than short.)

A phenomenal set of images can mean the difference between being featured in several minutes of a TV spot or 10 seconds.  What’s neat is that a set of photos can be run as a video on a TV or online show. CNBC, Cheddar, Bloomberg TV, or the local and national networks like ABC, CBS and NBC all appreciate a nice set of photos.

My neighbors run an IT company that helps Silicon Valley companies set up their new offices, onboard new equipment or workers, and transition employees to work anywhere roles.

Early on they were asked by The Mercury News for an interview about how a husband and wife can work so well together personally and professionally. This was around Valentines’ Day. They asked me for a tip before the interview. The franchise PR team had set it up. I was asked for the special sauce in helping the reporter.

I told my friends, “Own the photo. When the newspaper writer asks if you are free for a photo shoot, say, ‘Yes,’ or proactively invite them to your office for the shoot.” They did and they ended up being featured in a big part of the newspaper section that morning. Their photo was large and it got their brand positive attention. People saw it and their brand name whether they read the story or not. They starred in the lead of the story.

The co-founders of the IT company have been in business about a decade; they just acquired another franchise office so they are doing well. 

A photograph that is clear and tells a story will be welcome by journalists. photo credit: Canva

The other example happened recently. Although I’m known for technology media relations for software as a service or SaaS companies, I also volunteer helping local not for profits, e.g. the Boy Scouts of America council. (The big campaign we conducted recently was telling the world about the first female Eagle Scouts: That got awesome coverage by the way.)

Anyway, a local major broadcast network wanted to cover various summer camps opening up after a lot of people in Northern California got the COVID vaccine. The TV reporter asked for photos of a particular camp, Hi-Sierra for the show. Note that these were photos for a TV spot. Most people think you have to have b-roll. You don’t. Anyway, the BSA team had a stunning collection of high-resolution camp photos all in one place. I was able to scan the group and pick out the top ones to make the journalist’s deadline. They were featured in a slide show on TV along with an interview with the camp director. It was beautiful coverage.

Just yesterday a business reporter asked me if any of my PR agency clients had photos of their cool local work sites I could share. At about the same time a trade reporter asked for photos for a story based on a press release about an award. I was pleased when my clients gave me quality images for them. The writers were quite pleased as well.

In summary, if you want your organization to star in a story or get more time in a TV news spot, hire a photographer to take a set of quality photos for your next public relations campaign. As an aside, a phenomenal image can also make your social media posts pop.

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Michelle McIntyre consults for Aircover Communications. An IBM PR vet, she also runs her own freelance PR practice and is a ranked future of work influencer. @FromMichelle on Twitter.

50 Peter Shankman Quotes for Success

Peter Shankman, the founder of HARO, or Help a Reporter Out, is a social media entrepreneur and influencer.

Recognized worldwide for new ways of thinking about the customer experience, social media, public relations, marketing, advertising, and ADHD (Attention Deficit Hyperactivity Disorder), Shankman often keynotes events.

Photo Credit: Peter Shankman

The New York Times and others have quoted Shankman in advice and “how I got here” stories like this one on how to best work with journalists.

His comments are TED-like so any business person would benefit from them. Here are 50.

  1. If you don’t write your own story, you’ll be nothing but a footnote in someone else’s.
  2. You don’t control the direction of your company. You are controlled by your customers.
  3. Find your weakness. Wrap yourself in it like an armor and it can’t be used to hurt you.
  4. Stay healthy.
  5. I’ve learned to set up certain life rules for myself which work to keep me on track. Getting up early, always exercising first thing in the morning no matter how tired I am. (and I’m usually doing it at 4am), and eating as healthy as possible.
  6. If you’re the smartest person in the room, you’re in the wrong room.
  7. While others are looking for fire, spend your time and energy looking for wood that’s yet to burn.
  8. Contact people at the time of day that they prefer.
  9. Two things happen when you’re nice. Number one is that people remember you.
  10. Get together with people in the way that they prefer. With Peter Shankman it might be running in NYC at 6 AM.
  11. What matters to customers, regardless of their economic background or expectation, regardless of whether you’re a corner deli or a 7-star resort…is the same thing that’s always mattered: TRUST.
  12. Being willing to try new things — I’ve started and sold three companies with nothing more than the experience I gained from the last one.
  13. Keep an eye on your friends’ mental health. (He mentioned in a public relations group event that, sadly, two of his entrepreneur friends committed suicide.)
  14. Dopamine comes from good experiences. It’s why I sky dive; it’s why I do Ironman triathlons.
  15. Hire good people.
  16. Allow your employees to work in the way that they can perform at their best.
  17. If you are ADHD working at home works well.
  18. Tell great stories.
  19. Be authentic when you answer a journalist.
  20. Don’t B.S. when you give comment for a news story.
  21. Listen to everyone but be keenly aware of whose advice you take. Be brilliant at the basics. That’s all you need to succeed.
  22. The entrepreneur economy is bigger than ever.
  23. Ease of use and video are two huge factors that are going to move the needle for communicators in the modern world.
  24. Understanding your audience is more important than ever.
  25. Understanding your clients and employees is key.
  26. Your audience is more important than ever before.
  27. Trust is the biggest thing that leads to purchase.
  28. Answer fast, like in 10 minutes if responding to a HARO, Help a Reporter Out, a company that he founded.
  29. You have to know your audience. That is a major key to getting social media right.
  30. Find the best time to call people, for example, that might be 4 AM for me right now.
  31. Be slightly better than the norm.
  32. We can earn and work from anywhere (now.)
  33. Little moments equal massive effect.
  34. The little things you do add up quickly.
  35. Doing little things is the basis for any improvement you ever hope to have.
  36. You can’t make anything viral but you can make it good.
  37. I wasn’t just managing my ADHD. I was using it to my advantage.
  38. There is no personal or professional anymore. There is simply your brand.
  39. Everything you do affects your brand.
  40. The pandemic has shown us that workers don’t need to be in the office every day.
  41. Be a zombie loyalist. Use great service to attract rabid fans.
  42. OH MY GOD I LOVE THIS! (In response to a cool image of him someone posted on Twitter)
  43. Be transparent, be relevant, be brief, and be top of mind.
  44. No one believes how great you are if you’re the one who has to tell them. You want your customers and your employees doing your PR for you and telling the world how great you are so you don’t have to.
  45. I don’t drink anymore because I only have two speeds — off and all the way on.
  46. I like to put 10x more help into the universe than I ask for. That’s the best way to live, I believe.
  47. Listen to your employees and let them work the way they want to work.
  48. Imposter syndrome is a real thing.
  49. Doesn’t matter how much success I’ve had, I wake up every day sure that today is the day that I’m found out to be a fraud, and when I’m not, it’s obviously because I’m not important enough for anyone to waste their time investigating me. Over and over.
  50. The majority of things I do aren’t normal but they work for me.

Here are two of Peter Shankman’s social media profiles:

LinkedIn: https://www.linkedin.com/in/petershankman/

Twitter: @PeterShankman

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Michelle McIntyre, a PR consultant and IBM vet, runs her own consulting practice and works for Aircover Communications. @FromMichelle on Twitter

7 Pieces of PR Advice from an Iconic Tech Journalist

Today at an event attended by public relations professionals, iconic technology journalist and Author Brad Stone gave advice on pitching Bloomberg News. He manages a team of journalists there. 

He also just published a book called Amazon Unbound: Jeff Bezos and the Invention of a Global Empire. 

He added that previously Bloomberg focused only on public companies; that has changed.

He was asked by the event moderator if he missed in-person events like conferences. He said yes, he has, and not having them has been a challenge. For example, he misses hallway conversations.

Here are seven tips he offered when pitching Bloomberg:

  1. Be persistent.
  2. Offer something interesting and impactful that a reporter doesn’t already know. 
  3. Don’t be sensitive about hard questions.
  4. Finding the right reporter is key.
  5. Don’t try too hard when you know you don’t have the goods.
  6. Don’t sell too hard.
  7. Sometimes a pitch is successful just by chance.


In summary, please keep these tips in mind and simply think before you shoot an email off to Bloomberg. You might be surprised at what you accomplish if your timing and message is well thought out. 

On a final note, are you aware of a unique part of the Bloomberg business, the tech side? The company employs thousands of technologists who define, architect, build and deploy complete systems to fulfill the needs of financial market participants globally.

I’m a curious person by nature and when a friend who also does PR brought up Bloomberg Tech the other day I wanted to know more so I checked it out online. I used to think of Bloomberg as mostly an editorial operation. It’s not.

[The orange cup and pink notebook photo is from Canva Pro.]

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Michelle McIntyre is a Silicon Valley PR consultant and IBM vet. @FromMichelle on Twitter. Thanks PRSA-SV team for scheduling Brad Stone as a Friday Forum speaker.

Want to Garner Positive Press from a Crisis? Think Again, says Beverly Hills PR Pro Howard Bragman

“Companies are under greater scrutiny than ever before,” warns Howard Bragman, founder of La Brea Communications public relations firm in Beverly Hills, Calif. The firm serves celebrities, doctors, CEOs, elected officials, regular folks and others. He lists Monica Lewinsky’s father as a client. An endorsement quote from TMZ’s Harvey Levin graces the home page of the firm’s website.

He was the speaker at this week’s PRSA-SV weekly event. 

Definition.net defines a crisis as “An unstable situation, in political, social, economic or military affairs, especially one involving an impending abrupt change.” 

Creative public relations professionals might see a problem as an opportunity to get a quote or an opinion in a media story. But Bragman says very few communications folks can successfully do this. He cautions not trying to benefit from bad things happening. 

Bragman who has been doing image work for a few years says now there are many ways to stir up image trouble. A PR crisis used to involve sex, drugs and rock and roll. But now there is social media and more of an emphasis on political correctness. An interesting side comment he made related to politics is the trend for Republican men to not want to get the COVID vaccine.

Bragman commented on ‘larger than life’ tech industry leaders like Elon Musk. He says they are like celebrities: They tend to hang around celebrities (which is true: Musk did marry a performer) and live “larger than life.” Another example is Ashton Kutcher who is known for backing tech startups and his acting career. Kutcher is both in a sense — a celebrity and entrepreneur — which is not uncommon these days.

In advising people like Steve Jobs, Bragman says, “Be careful about taking their authenticity.”  I agree with his assessment: Advise CEO celebrities to not break the law but generally be themselves. 

He cited the importance of knowing the laws that affect a situation. He commented, “Be sensitive when discussing solutions but bring in an attorney when needed.”

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Michelle McIntyre is a PR freelancer in the Silicon Valley, IBM vet and syndicated blogger with 500,000+ impressions on Quora. @fromMichelle on Twitter @Michelle408 on Clubhouse.

Thank you PRSA-SV board for scheduling this informative Friday Forum event.

8 Modern Tips on Landing A Job or Closing a Deal

Here are eight modern tips on landing a job from today’s Public Relations Society of America Silicon Valley chapter Friday Forum event speakers. This advice can be applied to sales pitches and deal closing as well.

  1. Write well.  
  2. Make sure you present well in Zoom, Cisco WebEx or Microsoft Team meetings. For example, maybe your room background is messy or you have a nervous tic. This could hurt your chances of landing the job, getting the consulting gig or making the sale.
  3. Demonstrate an emotional quotient or EQ during the interview. Speakers said they can tell how someone will be in a job by email communication and the first minute of an interview. This applies to sales as well. People buy solutions from folks they get along with.
  4. Ask an internal reference to back you. If you are applying for a job at IBM, HP, or Google, find a friend at one of those companies to put in a good word for you. The person who hired me at IBM had hired me at a PR agency a couple years prior: She was the hiring manager and my internal reference.
  5. Be a hustler! Follow up. Send a note after each interview.
  6. Unique avenues to success garner attention. An example is not getting into University of California Berkeley right away but instead transferring from community college.
  7. Don’t over follow up. A candidate for a PR job called nine times one morning. This was overkill. As previously stated, this applies to selling. Therefore, be a hustler without being creepy when following up after a sales call or job interview.
  8. Try something old school like a snail mail note. This actually may be the most modern tip on the list because most people don’t do this, therefore a handwritten note or card would stand out. Be aware that the hiring manager is likely working at home.

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Michelle McIntyre is an award winning Silicon Valley PR consultant, IBM vet, and a ranked future of work influencer with a half a million impressions on Quora. The moderators and speakers at the PRSA-SV Friday Forum event referenced in this story were Vanessa Yanez, Ellie Javadi, Brooke Kruger and Kathleen Shanahan, all public relations and image professionals with hiring experience.