Confidence can be the difference between a startup’s or let’s face it any company’s success. Coming off a year of pandemic-related marketing woes like on my end, the cancellation of key conferences and the inability to schmooze over fancy dinners or coffee, how does a founder keep a winning attitude?
And is confidence the key to making it in 2021?
Experts say, yes, confidence is a key factor.
Confidence means security which leads to positive emotion: This results in better performance, says Tony Schwartz, the CEO of The Energy Project and the author of Be Excellent at Anything: The Four Keys to Transforming the Way We Work and Live.
Schwartz, as quoted in a Harvard Business Review story, concludes that “insecurity plagues consciously or subconsciously every human being I’ve met.”
When I Googled the topic, “How to boost self-confidence” I uncovered a multitude of examples of admired well-known people who overcame their self-doubt.
Notable ones are John Steinbeck who sometimes thought his writing stank, Michelangelo who at first refused the Pope’s job offer to paint the Sistine Chapel due to not believing in himself and Abraham Lincoln who suffered bouts of depression. (Who knew?)
They each ended up throwing themselves into their work to counteract these negative thoughts. And look where that landed them in history. On several “top of their game” lists, like favorite U.S. president.
We as entrepreneurs and business people can learn from these examples.
I’ve been taking note of solid advice from others involved in entrepreneurship to accommodate my entry into 2021 as a strong self-employed public relations consultant.
The first tip I latched onto as a new year mantra was from Thomas Ahn, founder and CEO of MAD Ventures of Victoria, British Columbia. MAD backs startups like artificial intelligence darling Layer 6.
At a founder round table discussion, when asked about his vision for the new year Mr. Ahn said his firm excelled at remote work before the pandemic. He said they’ll keep doing what they already do well, which I see as attracting and backing hot startups remotely, and do it with confidence.
For some reason the confidence part of his comment stuck with me in a big way.
I’ll add the tip to do more of something that you do well in 2021. Like if you are great at garnering attention via content marketing – like blogging to get your name out there – publish more blogs. That’s not to say spend more time on the task. Instead work smarter and not harder, like switch from 1,000 to 300-word stories.
C.J. Lipe, founder of Adminologist of Fremont, Calif., adds jump into 2021 with a positive attitude and set smart, measurable time-bound goals. Ms. Lipe says she finds her inspiration in affirmations and lectures found on YouTube.
Lastly, many news articles, for example, in Inc. said improving your style through a hair cut or a new outfit is a confidence booster, as is helping others.
In summary utilize a new confidence boosting tactic in 2021 and enjoy the business rewards that will result. Don’t fall into the sadness trap that has plagued many during these trying times.
Michelle McIntyre is an award-winning freelance PR consultant, social media influencer and IBM vet based in the Silicon Valley. She enjoys sharing advice, from how to get your small business media coverage to gaining admission to elite colleges via social media. She boasts 485,000 views on Quora as of early January 2021. She’s @FromMichelle on Twitter.