Software Experts Advise Startup CEOs to Build those Ecosystems

Facebook recently announced it was buying WhatsApp for a whopping $19 billion. WhatsApp is valuable because it has 450 million users and is adding one million new ones per day according to the company.

The app allows people to send each other text and photo messages via the Internet, and will help Facebook grow stronger in the mobile market. A Time article described the deal as “epic” due to the humongous price paid.

Many billion dollar companies have blossomed recently because their apps have been adopted by a huge amount of people.  

And when an app becomes very popular, it can turn into a platform. Facebook, Salesforce.com and Twitter are all platform companies. Other companies make apps that work with them, making them even more popular and innovative.

Developing, building the ecosystem for and monetizing apps and platforms were topics discussed at the SVForum event “Apps to Platforms” Thursday, February 20th, at the McEnery Convention Center in San Jose.

About 150 people made up mostly software start-up founders and developer relations executives from large companies like Dell, IBM, Google and Microsoft, and a few consultants like me attended.

San Jose Mayor Chuck Reed gave the opening remarks, stating more than once that San Jose is the capital of the Silicon Valley. To me, the Silicon Valley is mostly the South Bay and San Jose is the largest city here so I agree with him. Sorry, San Francisco.

Here are some of the other comments from the panelist and keynote speakers.

In the first panel, Adrian Cockcroft, technical fellow, Battery Ventures and Netflix’s former cloud architect said, “There are three questions to ask when developing a killer app. They are, ‘Is it easy to use? How will it spread, and how do you monetize it?’”

Randy Heffner, vice president, Forrester Research says that the granddaddy of APIs, which are tools that help the software programs talk to eachother, Amazon.com took off because it opened its API to mom and pop and boutique websites and blogs. He emphasized the link between APIs and the concept of the internet of things, or how many automated things in our lives are connected.

However, Heidi Williams, director of platform engineering at Box, cautioned, “If you give people all the control in the world, it can lock you in later.” She added that Box’s platform strategy is to build, distribute and monetize.

Saad Khan, Partner, CMEA Capital, who started as an intern at IBM alphaWorks team in the late 90s when I was also working at Big Blue, elaborated on the importance of connecting the software dots. “We’re going to an automated world where everything is modular and connected,” said Khan.

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Another keynote speaker stressed the importance of ecosystem in creating innovation. “A platform is a lot more powerful when you can get someone else to build it,” added Matt Thompson, general manager, developers and platforms, Microsoft.

John Wolport, IBM’s Seeker of Awesomeness (his actual title), and creator of its unique Extreme Blue internal incubator program says that a company like Big Blue adds integrity and helps with partner engagement.

ImageAn audience member asked him, “How can start-up founders and big company workers get along? Their situations are so different.”

Wolport said that there are a lot of entrepreneurs within IBM they are not so different after all.

John Sheehan, CEO, Runscope, stressed the importance of platforms saying simply, “They bring you an audience.” Sheehan used to work for Twilio, which started as platform which is uncommon.

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SVForum is an organization that fosters networking and best practices among members of the technology startup community. The group recently moved its office to San Jose from the North Bay. Its new CEO is Ms. Adiba Barney. @SVForum on Twitter.

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Michelle McIntyre is a public relations consultant, executive member of TEDxSanJoseCA, director with the Silicon Valley International Association of Business Communicators, and an IBM vet. @FromMichelle on Twitter

The photos were taken by Michelle McIntyre. They are of, in this order, Saad Khan, Partner, CMEA Capital; John Wolport of IBM; and project managers at the uTest booth.

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Working Moms: Read this if your Child is in Daycare this Summer

Lean-In by Sheryl Sandberg is on the bestsellers list at my local library this week.

Lean-In by Sheryl Sandberg is on the bestsellers list at my local library this week.

One thing about Sheryl Sandberg’s book “Lean-In: Women, Work and the Will to Lead” that hit home with me was the statistic she mentioned in the chapter “The Myth of Doing it All.”

The main message of the book says is that it’s okay and even recommended that women, if they choose, take their careers to the highest level.

She is frustrated that there are so few women at the upper level of companies. She says that women tend to have less confidence than men and are each perceived much differently in the workplace. One way is that women who are tough are seen as bitches while men who are aggressive are seen as awesome.

Sandberg is wicked smart and has had senior executive roles at successful companies like Facebook. She was in the right places at the right times but at the same time, she worked hard and seemed to have the right attitude in advancing her career, which she says sometimes meant moving sideways instead of up the ladder.

Let’s go back to the topic at hand — the point she makes about guilt and the working mom. I like this fact because for most of the past 12 years, my son has been in day care while my husband and I worked.

In 1991, the Early Child Care Research Network, under the management of the National Institute of Child Health and Human Development, studied 1,000 children over 15 years. In 2006, the researchers released a report summarizing their findings, which concluded that “children who were cared for exclusively by their mothers did not develop differently than those who were also cared for by others.”

Sandberg goes on in great detail about how it can hurt children when you feel guilty and show stress about leaving them in daycare.

The truth is that children are fine and can even thrive when they don’t have a stay at home mom. I have seen proof as well. My son is funny, smart, and mature and has his act together. I had a lot of help raising him from YMCA and Walden West camps in the summers, and from on-campus daycare programs during the school years. Not staying home to raise him 24/7 didn’t hurt him one bit.

My son is going to basketball camp this week but instead of feeling guilty about it, I’m taking Sandberg’s advice. I feel fine and look forward to a super productive week serving my clients.

Sandberg actually repeats the message in different ways but it seems she likes this statement the best.

“Exclusive maternal care was not related to better or worse outcomes for children. There is, thus, no reason for mothers to feel as though they are harming their children if they decide to work.”

Thanks, Sheryl Sandberg for writing this book that is way overdue for the working moms.

The book is available on the best sellers’ shelves20130619_193004 at the local libraries or at Amazon.com at http://www.amazon.com/Lean-In-Women-Work-Will/dp/0385349947/ref=sr_1_1?ie=UTF8&qid=1373246869&sr=8-1&keywords=sheryl+sandberg%E2%80%99s+lean+in

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Top 10 Take Aways from the 2013 Silicon Valley PRSA Future of PR Panel

Last night I attended the Silicon Valley Public Relations Society of America’s “Future of PR” networking and panel event at the Four Seasons Hotel in East Palo Alto, California.

Panelists and audience members ended up speaking mostly about modern PR, as opposed to the future of the profession.

They highlighted the importance of creating content with entertainment value that is interesting to a more general audience than an organization’s specific industry.

Also, great PR people need to add business value and when driving a campaign, consider the gamut of tools from videos to events.

The panelists were Andy Getsey, Co-Founder & CEO Agency Atomic, Kelly McGinnis, Vice President, Communications at Dell, David Swain, Director of Technical Communications, Facebook and Burghadt Tenderich, Associate Professor of the University of Southern California Annenberg School for Communication & Journalism. The panel was moderated by Steve Barrett, Editor-in-chief, PRWeek.

New Silicon Valley PRSA President David McCulloch, a Director at Cisco, also added a few comments.

Here are my 10 top take-aways from the event:

1.  When measuring PR campaign results, showing strategic outcomes is better than showing number of hits, views or clicks. The strategic people are more successful. – Tenderich

2. To be respected and valued, a PR manager needs to have a seat in the board room and add business value.  -McGinnis

3.  Attendees and members were surveyed and understanding influencers is top of mind. –PRSA president

4. Facebook places a lot of emphasize on PR. We have a lot of PR agencies but only one ad agency. -Swain

5. Companies have turned into media companies. I like when someone links to Dell’s news material.  That shows success. Sometimes your news content has nothing to do with your company and that’s fine. -McGinnis

6. The only proper way to measure a PR campaign is pre and post surveys. This is expensive -Tenderich

7. PR people need to be bold and have a seat at the branding table. I like to work on the corporate side because I can stay close to the action. -McGinnis

8. Attitude is more important than skill. You have to have the mind set to stretch beyond in PR. -McGinnis

9. It is sad that we need to show analytics results to prove the worth of PR. -Getsey

10. Facebook’s plan is to hire communications people, empower them and then scale projects. –Swain.

For more information about Silicon Valley PRSA news and events, visit http://www.prsasiliconvalley.org/

Additionally, I’m a director with PRSA’s “sister” organization, the Silicon Valley International Association of Business Communicators and for information about our news and upcoming events, visit http://sv.iabc.com/

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